White diamonds no-longer provide enough bling for many lofty profile celebs and venture magnets. These days the luxury jewels phenomenon at the finest of most stars Christmas inventory is a coloured diamond The Diamond Store explains

Colour Me Happy: Why Celebrities Are Opting For Coloured Diamonds

Whensex sirenMarilyn Monroe famously wobbled thatDiamondsAre a Girls Best Friend, she was empitic as the height of glamour as shecavorted aroundinhead-to-toecrisp, white diamond jewelleryHad Miss Monroe been alive today however, she may obtain been sporting an altogether different look. Once considered the ultimate numeral of luxury, the now regular, white diamond isbeing pushed gently to one company by celebrities and millionaires matching in favour of its racier, and altogether rarer, cousins

Coloured diamonds are becoming increasingly en vogue not only because of their breath-taking grace but because their raritymakes forsound cash investment Having increased in value by an astonishing 300 per cent over the last duo of years, the jet congeal are clambering over each additional to snap up each new heap asit comes out The trend was initially started by Jennifer Lopez and her $1 million dollar pinkdiamond job ring, given to her by then lover Ben Afleck Since that vital occasion everyone from Kate Moss to Beyonce has been sob to attain in on the action.

Gary Ingram, Managing Director of The Diamond Store, the UKs largest independent online jewellers, said: “These are people for whom financial is not an successors They own everything they could maybe deficiency so what theyre looking for is device they know not many others haveOwning a duo of diamond miss earringsor an eternity round made with coloured diamonds makes them feel exclusive.”

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To highlight impartial how exclusive these diamonds area, only 1 per cent of diamonds mined byThe Argyle Mine in Western Australian, where 90 per cent of the worlds pink diamonds, are pink or greenIn total, only 1 out of every 10,000 carats of diamonds mined worldwide every year are coloured, thats just 0001 per cent of the overall amount, so its easy to see why they hold become so valuable.

Each redden is created as a result of a different, naturallyoccurring process.An excess of a particular gas is usually found such as nitrogen in yellow diamonds, boron in blue, manganese in pink and red and carbon in black, while uncooked diamonds are belief to be caused by an exposure tonaturally allot radioactive elements such as uranium Reddiamonds arethe rarest of all, withonly20 published examples in existence,and as such are virtually priceless, while brown, grey and black are the most common.

Ingram said: For those without a superstars salary, there are artificially created coloured diamonds Alternativelygemstone jewellerymakes a substantial preference and has the added bonus of being symbolic as birthstones

By Hong