What could be your easiest and most profitable promotion may be lying there, fix under your nose.It seems that nearly every trivial activity owner I prattle to is constantly looking for new customers De

Are you oblivious to the gold around you?

What could be your easiest and most profitable promotion may be lying there, remedy below your nose

It seems that partly every minor task lessor I chatter to is constantly looking for new customers Despite the truth that more weight should be put on your current clients than finding new, there is a formula you can happen to haul supplementary than enough new ones

First, sensitive your eyes! As much as I personally antipathy all the negativity in most newspapers, there are hundreds of hidden message ideas and promotional themes you could use

What does it take?


Here are some headlines from my local paper today:

Total smoke restrict on Tories’ agenda

Good as Golden – Globes congeal stage for Oscar showdowns “Meryl Streep won her sixth Golden Globe, this one as boon actress in a harmonious or comedy for The Devil Wears Prada”

Flames riding gusher of offices thanks to hot economy

City building boom fuels state record

Blockbuster Video: “The Illusionist” best rental.

Each one of these could be a quiescent inducement to be in observe with your clients to encourage your products and services

This may seem a little abstract to you right now, but it is one of the keys to marketing success.. the flair to see beyond the obvious and look for magical themes for your promotions

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For example:

Total smoke stoppage on Tories’ agenda they privation to proscription smoking in all bars and restaurants

Sounds advantage to me! I am an ex-smoker and the opinion of being able to go out to a halt or restaurant without having to aroma or breathe hindmost menial smoke workshop for me

Potential subject belief I could run: My 5 Year Anniversary and a BIG Thank You to the Tories!

October 2001 I took the dunk and quit smoking and haven’t looked back I don’t colleen the smell, taste, expense, or belief name And in honor of the lofty smoke prohibition receiving cubby-hole in our fine city I deprivation to intensify to you a special offer

Bring in the coupon below, and for my 5th year smoke liberate you can buy one product (anyone of them in our showroom) and attain a second one for only 5 CENTS! That’s fix a nickel sale 5 cents for your latter item no peril as inclination as the hindmost object is of duplicate or secondary value. Good for 5 days from today

[I can gossip this: Barry Lycka who heads up my mastermind crew and is a VERY successful plastic surgeon runs nickel sales once or twice a year on plastic surgery procedures While his competitor’s body he is crazy, Barry is the one laughing to the bank, consistently pulling in vast 6 unit paydays when he runs a nickel sale If it workshop for him it consign for you too]

One other matter conviction I could run:

Good as Golden – Globes congeal stage for Oscar showdowns – “Meryl Streep won her sixth Golden Globe, this one as prime actress in a melodic or comedy for The Devil Wears Prada”

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Promotion: Let’s gibber I run a marketing consultation business.

My ad: Local Calgary Entrepreneur Challenges Local Business Owners with the Devilish Marketing Platinum Awards Ceremony Announcing the best annual award for the most eccentric and daring marketing promotions in use by paltry businesses. If your marketing is “edgy” or is considered by many to be risqu this is for you.

These are just off the cuff ideas you would definitely put supplementary occasion into your posses But the key is look at what the media is words about and piggyback on their efforts

Find a hot theme write a germane hot promotion then make sure all your local media knows what you are doing (as well as civic and international media). If you do it right, you commit procure exposure and you commit make additional money

I dare you! Try it


By Hong